By The Startups (BTS) community, in an earnest effort to help gain business leads for women business owners, organized a mini meet for women business owners and startup founders in Coimbatore. Around 25 women business owners from in and around Coimbatore huddled at a popular cafe in the heart of the entrepreneural city to pitch their products and services and discuss day-to-day issues confronting their business. Rejula Mustafa, the founder of JULA Care LLP, a herbal sanitary napkin brand, who also heads the community’s women front says, “BTS, as a community, has been instrumental in propelling my brand visibility, and also some of my business connects have come through the community in the form of networking.” BTS, founded in 2017, by Shameer, a digital consultant and Gayathri, an IT-based womenpreneur, has helped scores of women wannabe entrepreneurs realize their dream of building their startup.
Power of Micro-meets
As part of their sustained initiatives to foster entrepreneurship, team BTS has been organizing micro-meets among business owners tailored to be informal and personalized, offering more space for businesses and startups to pitch their offerings. These meets are proving to be more productive and personalized in nature, especially for women business owners. Kowsalya, the founder of Kiss & Crunch, a homemade food product startup, says “I love the meet’s format and how we (particiapants) were offered time and space to pitch our business in the meet. I look forward to participating in more such meets in the future”. A few participants described the meet as encouraging and invigorating in terms of networking and effectively connecting with one another.
BTS Women Business Owners’ Meet Status
Month: Nov-2024
| | | | |
|---|---|---|---|
About 15 business referral leads were shared among the members instantly during the pitch sessions, with a few earmarked to be completed in the future, besides10 business testimonials that were shared among members highlighting the service rendered to them. The meet was led by Rejula and Prasanna, the Head of the community’s chapter and founder of Nedul Yaanai, a sales & marketing firm. He also conducted a knowledge sharing session on how to establish an effective sales cycle, along with Shameer who offered quick insights on customer value cycle, given the importance of business education in today’s fast-paced, dynamic marketplace.
Shameer, who conducted the business pitch session, asserts, “I personally love the meet format, and strongly beleive in the power of micro-meets as opposed to mega luxury hotel meets. My team beleives in personalizing things and creating value for all participants. Furthermore, our community’s objective is to help those business owners who often grapple with operational issues and business challenges at large. We don’t conduct this as a free service. Rather we collect a nominal participation fee and encourage them to become our members later so that they can enjoy more benefits. However, there is no compulsion regarding membership.” He adds, “BTS is a free-flowing, dyanamic and an enterprising community that values people over everything else. Various chapter and category front heads of the community were introduced in the meet that ended with a sumptuous brunch followed by one-on-one networking among participants. Women business owners expressed that BTS should organise regular women-only busines expos and meets in the future which was taken promptly by the community team for execution.
Women Entrepreneurs, business owners, startup founders, working professionals, homepreneurs and freelancers can join our exclusive Women-only Business Owners & Professional WA Community for active networking and connect online.